Back to the wall
Developing an employee value proposition for health workers on Defence bases.
AHSC. Strategy lead, ExperienceLab
Context
In partnership with Bupa, our client supplied health workers for defence bases across Australia. The process of being selected and ready for work is lengthy, causing many candidates to drop out, and a high number of new starters were leaving within 90 days.
Impact
For the first time, the candidate teams had a consistent message to tell prospective candidates and for internal staff members to support and rally behind. A new candidate attraction website went live at the end of 2023.