Back to the wall
What does work look like post-COVID?
Nike World Headquarters. Strategy lead, Freestate
Context
Nike World Headquarters has been the hub of the Nike global brand since the 1980s. The campus has grown from 65 acres to 265 acres, with over 75 buildings, and the culture of work has shifted significantly.
Impact
The research showed WHQ was similar to a small, culturally homogenous village, yet it wanted to represent the modern and trend-setting brand that it was. Four concepts became the creative foundation for small, medium and large design solutions.